We name what makes you different, then build the brand around it: positioning, messaging, naming, and identity. It is the work that gives your growth something real to stand on, and the work most founders know is off but cannot quite name.
The one thing you are, said in a way a customer repeats. This is the work most founders skip and later pay for.
A messaging framework the whole team can use: the promise, the proof, and the words for each audience.
Names for the company, the product, or the feature that are clear first and clever second.
Logo, type, color, and the system that keeps it consistent everywhere it shows up.
For companies that outgrew their first look. We keep the equity, fix what stopped working.
Brand work is priced on the deliverable and its shelf life, not by the hour. Three ways in:
Positioning and a messaging framework the whole team can use.
Positioning through a full visual identity, plus the system to keep it consistent.
Reposition and refresh an existing brand without throwing away its equity.
Founding client rates available for the first six engagements.
Most brand work rolls into ongoing execution once it ships. Prefer Hector personally as your part-time marketing leader? That is a fractional CMO engagement.
We have built and rebuilt brands across cleaning, crypto, and consumer, from a residential brand we built and run ourselves to identities for exchanges and NFT drops seen by millions. See the range on the work.
Brand positioning is the single, specific place you own in a customer's mind: what you are, who you are for, and why you beat the alternative. It is the decision every other brand and marketing choice hangs off of. Get it right and the rest gets easier; get it vague and no amount of design or ad spend fixes it.
As soon as messaging feels muddy, the team describes the company three different ways, or growth is stalling for reasons that are not the product. You do not need to be big. You need to be about to spend real money or time telling people who you are, and want to spend it once.
A design agency makes it look good. A brand studio decides what it should say first, then makes it look good. We start with positioning and messaging, because a beautiful identity built on unclear positioning still does not sell.
When your brand actively works against you: it signals the wrong stage, the wrong audience, or a story that is no longer true. A refresh keeps hard-won recognition and fixes the parts that stopped fitting, rather than starting from zero.
Brand work is priced on the deliverable, not by the hour. A positioning sprint runs $12,000 to $18,000 over 3 to 4 weeks. A full identity build, positioning through visual identity, runs $20,000 to $35,000 over 8 to 10 weeks. A rebrand of an existing company starts from $30,000. Founding client rates are available for the first six engagements.
Tell us what you are building and we will tell you where to start.
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